Search engine optimisation and marketing has moved on from the times when black hat methods could easily rank any site. Nowadays search engine spiders can recognie quickly any form of black hat content or link marketing as well as unethical in site practices. These days in order to build a successful online blog or site you need fresh, unique, high quality content as well as high authority backlinks along with precisely optimized meta titles to ensure that your site's content rises up the search engine rankings.
Adhering to an ethical code of SEO practice has become increasinglt more important, especially as a result of the dominance of Google as the primary search engine. Recent Google updates such as Panda & Penguin have specialised in detecting unsavory search engine optimization practices. Many website owners who may have knowingly or unknowingly used less than ethical SEO practices previously have been impacted severely by these latest search engine updates. It's recommended to not risk your online business by cutting corners unnecessarily.