Understand the Technical Aspects of Gambling Software When evaluating casino software providers there is much more than meets the eye. From a marketing perspective the types of games on offer play the more significant role. Certain markets are more suited to specific games. When choosing the right software you should aim to offer unique playing options that can attract additional players.
However, when analysing a gambling platform's performance it is important to understand how the platform can support software effects, file size, speed, stability, graphics, and security. Independent testers review gambling software as a rule. The source code is analysed along with the functionality to ensure that players will have a fair game and platform providers are obligated to carry out monthly payout percentage reports, compliance tests, and submit their system for testing periodically.
Nevertheless, it is recommended that you have a realistic perspective on what games are suitable from a marketing perspective and what the casino platform is capable of handling from a technical perspective.
Provide the Correct Gambling Software Features Like all forms of technology casino platforms are constantly being updated. New features are added to improve user experience.
One of the most recent additions is the auto play option. This has since become a staple with most of the major operators in the industry. Another essential feature is banking. All gambling platforms require a system for managing accounts, payouts and withdrawals. To maximise player conversion rates all casinos will offer a wide range of payment options. These will include credit and debit card processors and e Wallet services. Game availability is the main attraction for casino players.
Most online casinos will offer variations of table games such as Blackjack and Roulette. Games that are typical in a bricks and mortar casino are not necessarily a standard in the online world. Although separate software downloads can be offered for players who enjoy the Poker table.
Supplying gambling options from reputable software developers is highly recommended. It will serve to enhance the credibility of the platform. The reputation of the major gaming providers reflects upon the quality of the services that they are associated with.
Choose a Platform that Offers an Outstanding User Experience Each software platform has its own variety of games, most of which are popular in land based casinos. But many online suppliers do put their unique, modern twists on the classics as well as provide completely new game concepts. Innovation and security have always been drivers of the online casino software industry. Below is a short list of some features common to the best online casino providers that you should ensure that your gambling software of choice can offer:
Graphics: Make sure that your casino platform can support images of a superior quality. Poor quality graphics and delayed loading times are a sure way to ensure that the visitor will shortly leave the game and search out a better alternative. Sound Quality: Many players are drawn to the atmosphere of the casino. Realistic sound effects will enhance the experience thus retaining players. Interface: Make sure that the platform is user friendly, with keyboard shortcuts that will streamline the player journey around the platform and increased conversions. Security: The reputation of an online casino depends upon its functionality when it comes to managing money. Hacking is a major threat so a secure casino platform with software from the most reliable gambling software providers is essential.
Choose the Right Payout Percentages Payout returns on games are another essential feature of gambling software. For the major players the odds and expected rate of return a significant factor when choosing a casino platform. See to it that your gambling software of choice can offer and manage payout rates. Popular games such as Slots will have a higher return rate in an online casino.
In the UK Fruit Machines have an expected payout rate of as high as 90 to 95%. Transparency towards players is key. Misleading users serves no long term benefit as players, especially the experienced ones will see thorugh it and simply move on to another platform.
Choose a White Label Gambling Software Solution Flexibility and control rank high when choosing gambling software from design to running the business from day to day. Choosing to run a white label solution will allow the casino to be run under an established infrastructure, complete with gambling licensing, payment processing and software leases. Listed below are some of the essentials that any gambling software should offer in a white label solution:
* advanced gaming management system * payment options with multi-currency support * extensive coverage of betting markets * access to a wide selection of the most popular international casino games * customizable front-end * gambling licensing * customer support
Conclusion When choosing your casino platform the primary goal of the gambling software must be well defined. Technical characteristics must avoid excessive complexity. A poorly functioning platform makes for a bad user experience.
A good gambling platform will be easy to scale up, well integrated with the games it provides and have a banking system that functions very well. In this way the ideal gambling software will attract new customers within a short time frame, retain existing players, and employ a minimum amount of financial resources.